It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash. Your prospect must perceive an increase for themselves in order to want to interact with you. Magnetic marketing is the technique that does this. Then this same technique is used to convert a prospect to a sale or business partner.

What is magnetic marketing? It is a process of attracting leads to you by offering them something of value first. Using ezine classified advertising and solo ads for an example, don’t try to close the deal all at once by attempting to drive your prospect to your website. Instead, start by giving the targeted prospect an offer they can’t refuse.

Using my own business ad copy as an example, here is an ad I ran before I had put the magnetic marketing technique together for this business that is an example of NON magnetic marketing:

Catch the Buzz - Discover Revolutionary Health and Wealth!
As seen on TV Superfood is now yours to use and make $$ with
Low cost! No personal sponsoring to make money! No minimum!
Weekly Pay, 100% Matching Bonus, 2×7 matrix, Incredible Team
Visit and learn more right now: http://acai-4life.com

Admittedly, the ad copy is not my best, written off the cuff right when I had started with this new company. However this kind of advertising can and does work, don’t get me wrong! The thing is, it is only a trickle of results compared to the massive results you can get by incorporating magnetic marketing into your business model.

The main problem with this and so many other ads is: they all really want the prospect to get excited and ‘click here’ without offering anything in return to really motivate them.

For about $50 my ad ran and is right now still running to about 6 million ezine subscribers - with an audience that is mostly small business and internet related. I got and am still getting that trickle of results.

Now how about transforming it into a magnetic marketing campaign?

Take that same $50 and micro-target your audience. Since my company pays quite well with retail sales I could find health-related ezines. Then you can either purchase classified ads or solos. Even with a small subscriber base of two or three thousand, you will get a lot of leads and sales. Your new magnetic marketing will now have ad copy reading something more like this:

Did you know Free Radicals Accelerate Aging and Cause Cancer?
Discover everything you NEED to know about the massive damage
they cause, & the most essential antioxidants needed to fight them.
Learn little known secrets of health, anti-aging and disease
prevention in this free e-course: vitalhealth@robotreply.com

(If you like, you can subscribe, the email address and series are real).

What makes this ad now magnetic is that instead of trying to ‘make the sale’ of even driving your prospect to your website right away, your prospect now has the drive to contact you. In doing this, they become your lead.

They want to receive valuable information on a topic that interests them. They are plugged into your autoresponder and at the bottom of each valuable article in the series you send them, you drive them to your website. They now see you as a valuable provider of information and are more inclined to visit your website and do business with you.

Magnetic marketing works in any type of business or niche category. Give it a try. Put together some relevant content and make a valuable series for your prospects to subscribe to. Your business provides the solution to someone’s problem. Create a series of informative articles, reports, or ebooks that provides in depth information on the problem and solution.

Create an ad that addresses that problem, and propels the prospect to obtain the vital information you will give them for free that is the solution to their problem. Apply this to your marketing campaigns - by offering something of value to your prospects your magnetic marketing will massively multiply your advertising responses, leads and sales.

Carina MacInnes is a writer and small business owner. She offers a customized model of magnetic marketing for her partners to copy. Her unique product has the most powerful natural Brazilian antioxidants and nutrients for anti-aging and revitalized health. For info on how to make money using and distributing this product, click here: http://imagineacai.com

Advertising, entrepreneur, home business, internet marketing, MLM, success

Share This

If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one?

The answer to that question is what makes branding so much important. Branding is the process, nay, the art, of stamping a seal of professionalism and reliability on products or services that are related to you. It’s the core of every business and the heart of every successful trade.

Donald Trump has made a living out of branding. He has established for himself a reputation for producing quality goods. Since his name has been attached to this perception, he has extended the same to all his products. Today, people choose his offerings because of the Trump name.

The same principle can be applied online. Brand yourself as an expert in a certain field and people would go to you whenever they’ll have needs relevant to your specialization. It’s the best advertisement there is: a public perception of your indubitable expertise.

The Internet has taken this a step further with the formulation of a strategy called viral branding. The trick here is to allow the spread of your expertise is such a way that the number of people who would view you as a bankable provider would grow exponentially. Contrary to popular belief, this is quite easy to pull off.

Here are some ways to brand yourself and allow the word to spread like wildfire. Soon enough, your reputation would be synonymous with excellence.

1. Write about something you know by heart. Words convey your expertise, so you better use this avenue well. Write an e-book, or a special report, or an article even. Make sure it is informative and helpful for anyone who chances upon it.

2. If you don’t have the time to write, hire a ghostwriter. There are a lot of them on the net. Some charge high, while there are those who have reasonable rates. Find someone you could trust, and who would be able to present the topic you have in mind in the most interesting way possible.

3. If you have written, or have caused the writing, of an e-book or a special report, you have to distribute it with enough incentive for the reader to spread it in his network. Usually, a quality work would do the trick. But to be sure, give it away for free, or bundle it with other products. Explicitly state that the reader can give it away to his friends and family members. This would make your work go viral.

4. If you have written, or have caused the writing, of an article, submit it to as many free articles sites on the web, with your name and website prominently displayed in the resource box. Encourage the readers to republish the article for as long as they maintain the resource box.

5. Publish your own eZine. An eZine, or electronic magazine, would be a consistent venue you could use to show your subscribers your reliable business plan. Encourage them to ask questions, and answer these queries in your eZine. One person’s question would then become everyone’s concern, and broadcasting your answer to all of them could only reinforce your good reputation.

6. Provide excellent after purchase service. No matter how good your product is, the buyer won’t remember your name unless you give him something extra. A good post-purchase service, i.e. technical support, eligibility for freebies, etc., would assure you that your clients will remember you instead of merely remembering the product.

7. Establish relationships. Treat people well and chances are they will treat you just as nice. Every online acquaintance is one person more to your network, and that one person has a separate network of hundreds more. Having good relationships with the people you deal with is the best way of getting the word out that your name means good business.

Cedrick Reese is the webmaster of http://www.eclectic-info.com, Start an easy Home-Based Business through Affiliate Marketing and Adsense. Other sites include http://www.Your-RealEstateCourses.com and http://www.PremeirHosting.com

internet marketing

Share This

If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?

Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.

or

4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…

3) You can hire a ghostwriter to write materials for you

Hiring a ghost writer has some major advantages and disadvantages. First and foremost it takes a HUGE burden off your shoulders to create original content. Secondly it frees up a lot of your time. Third, it feels great when you get an email from your ghostwriter and the ebook/book/manual/article(s) are all complete and ready to go - it truly is the magic pill.

There are some downsides however. The first one is the cost.

Depending on your project, it can cost anywhere between $400-$3,000 to get an ebook, book or manual created.

This is relatively cheap when you think about the fact that you can now sell that content and profit from it as long as you sell it, but it still costs quite a bit.

The second major downside is the time it takes to communicate with the ghostwriter. If you are anything like me, you don’t want to be sending out crappy information. So that means YOU DO have to involve yourself in the process.

Forget what all the “gurus” try to tell you about how easy it is to just hire a ghostwriter and wake up with a finished product.

You tell me if this process is as easy as slapping down a check and receiving a perfect book a few days later:

First you send your initial thoughts and plans for what you want. Then they send back their outline, you make adjustments to the outline, and a few days later they send back the proof for the outline.

Once the outline is completed you give the go-ahead and they write the rough draft. Obviously this takes some time (usually between 1 week and 2 months depending on your project) but once they have completed the rough draft its up to you to read the rough draft and suggest any changes.

You’ll want to go over the rough draft with a fine tooth comb to prevent the writer from going in a direction you didn’t want. This isn’t any small task but its well worth the effort because you are ensuring that the product you are creating is of a high standard.

When you finish the edit of the rough draft the ghostwriter makes the adjustments and then sends you a final draft. You read the final draft and give the final ok.
Phew!! That’s a lot more than just placing a bid on eLance and having a book show up on your doorstep ready to sell.

Now, if you care about the quality of the products you create please pay close attention to this next sentence.

You need to actually READ what the ghostwriter has created for you.

It will almost always require you to make some final changes. Make sure you get EXACTLY what you are looking for otherwise it’s a product that you yourself haven’t even completely read.

Would that make you comfortable selling something with your name on it and you don’t know everything contained inside?

I can’t tell you how many products I have purchased only to find it was the same old stuff just rehashed. Read what they write for you. Create quality content!!

So although a ghostwriter does save you a TREMENDOUS amount of time, please don’t be fooled into thinking that once you hand over the assignment your work is done. It’s not… unless you want to create a crappy product.

It still takes work but it’s A LOT easier and takes WAY less time once you have the raw materials to work with. Your job is to polish that collection of raw ideas into the high quality product that would make even your Mom proud

If you enjoyed this article make sure to look up the other two articles in the series dealing with the other 3 methods of creating content: Part 1 - Writing your own materials and Recording Your Thoughts and coming soon, Part 3 - Purchasing The Rights Of Content You Can Resell!

Don’t let your brainchild go to waste! Discover how to start making money with your ideas by grabbing a special report entitled 11 Creative Methods To Make More Money With Your Ideas In Less Time And With Less Effort at http://www.myideaguy.com.

article, Articles, content, infopreneur, information, Internet, marketing, online

Share This