Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. You make a commitment to each other. You work with the same people. Working multi-level marketing correctly not only makes success easier, it eliminates many problems.

The hardest thing is to find the person you want to work with (your sponsor). You want someone who is willing to work and assist you when needed. You should join programs under the same person all the time. This makes for a solid downline. If your sponsor isn’t interested in a particular program, contact his sponsor. By doing this, you will strengthen you group.

Many people complain about others stealing their people. They seem to think that just because they signed someone up once, they should always have them. If someone gives their downline the help and assistance they should, there would be no need for them to worry about someone stealing them away. They should want to continue with you because they know you will help them. Why should someone stick with you if all you do is collected commissions from them? Can you really blame them for not following you into other programs?

Take a look at the other side of the “coin”. Having the right people in your downline is just as important as having the right sponsor. If someone sponsored you into a program and helped you, don’t expect them to sign you in another program if you haven’t tried to do anything on you own. Granted, they make money for those they sponsor for you, but why should they make you money if you don’t do anything?

Mailing out hundreds of brochures may get you several people in your downline. This may look good on a printout, but what about on a commission check? Would you rather have a printout a foot long with a small check - or a small printout with a large check?

Be choosy in whom you recruit. Let them know what you expect from them and what they can expect from you. Level with them completely about the program you are trying to get them into. Having 2 or 3 good people will make you more money than having 10 or 12 deadbeats.

Don’t join every program that comes along. Find one you like and work it. It takes time to build a solid downline. Help your downline and have them do the same. This way everybody will make money. You can’t expect to keep your downline if you leave them stranded when you get into profit.

You have to help them get in profit too. They will be more apt to follow you in other programs this way.

Be careful what you promise people. Remember, nothing is guaranteed. Be as honest as you can. Don’t tell someone you’ll do something if you can’t. Offer your help, but guarantee nothing. No matter how good something might seem, it might not work. If you mislead people, how long do you expect to keep them?

Doing things this way may take a little longer, but look at the advantages!

You have a solid downline.

You don’t have to race to the phone or mailbox to be first to contact someone.

Because you are working with the same people, you will get to know them.

You will have a steady income. You don’t have to worry about finding new “schemes” and new “victims” every few months.

Actually, four things are needed to be successful in MLM. A good product, a good marketing structure, a good sponsor and a strong downline. The time and money spent to find these four things is well worth it. Don’t settle for anything less. To do so will only restrict the goals you can achieve.

Once you have found these four things, it’s easy. All you have to do is keep in touch with your 5 or 6 people. If everyone does this, no one will fail. Everybody will be a success.

If you still look for a good network company, you can visit http://www.best-internet-businesses.com and find a real good one to get you started.

———————————————————
Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
———————————————————-

Note: Feel free to publish it with the resource box and content unchanged

home base business, home business, internet MLM, MLM, MLM marketing, network marketing

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There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

Alexa Toolbar

Founded in April 1996, Alexa.com was designed to provide an interactive web navigation system. The most impressive part of the platform, now owned by Amazon.com, is the free Alexa Toolbar.

First released in 1997, the Alexa Toolbar is known as the “B.S.” detector for Internet sites. With over 10 million users, the toolbar tracks how people use the Internet and turns this information into ranking statistics for each site on the Internet. For instance, Yahoo is ranked as the number one most visited site on the Internet.

So how do you use this tool? First, you download the Alexa Toolbar as follows:

1. Go to Alexa.com.

2. Click “Download Alexa Toolbar” at the top of the page.

3. Click “Install” on the next page.

Reload the page you are viewing and the toolbar will appear across the top of your browser. The tool provides you with valuable information regarding any site you are looking at, including your own. It tells you the traffic ranking of the site compared to all sites on the Internet. The tool also provides you specific traffic information for the site and lays out sites that are similar to the one on your screen. Instead of making baseless assumptions regarding how “good” a site is or whether it is successful, you can use the Alexa statistics to get a better idea. If any company approaches you claiming they have a lot of traffic, you can just pull up their site and review the Alexa statistics. This allows you to verify who is receiving a significant amount of traffic and who is feeding you a line of “B.S.”

Let’s look at Google.com using the Alexa toolbar. Load Google on to your browser and click the #3 number in the toolbar. The Alexa Toolbar information for google shows:

1. The site is the 3rd most popular site on the Internet. [Yahoo is No. 1.]

2. The site takes .8 seconds to load, which is very fast.

Next, click the “see traffic details” link on the page to dive into the site statistics:

The site shows consistent traffic through the year, maintaining a number 3 position. 214,00 out of every million surfers visit the site, which is an excellent “reach” rating. Each visitor views approximately 5.4 pages on the site, which means that users are working there way into the internal pages of the site. This is always good news for a site.

As you can see, using the Alexa Toolbar system can provide you with specific information regarding web sites. The next time you are contacted by someone claiming they have millions of hits or are considering advertising on a site, you can use the Alexa toolbar to get an objective view of the site.

Halstatt Pires is with MarketingTitan.com - a firm providing internet marketing services.

alexa toolbar, amazon, google, hits, marketingtitan.com, pages, reach, site, visitors, yahoo

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If your organization invests a great deal of resources toward communicating programs and successes that build good will with customers, employees and the community, that’s good. Then, imagine if that investment could give you long-term advantage over your competition. Now, that’s great.

Corporate Culture Marketing is the term Danskin Creative Communication has given to a new category or strategic process for differentiating a company or organization in a marketplace full of corporate distrust and employee apathy. Corporate Culture Marketing integrates corporate public relations, advertising, internet marketing, community relations, employee relations and communication, public accountability and professional speaking to build visibility and trust with potential partners in order to overcome barriers to entering new product or service markets.

Simply put, Corporate Culture Marketing allows organization to win new business, regardless of where in the sales cycle you are with that prospect. However, the benefits of implementing a CCM program are dynamic, multi-layered, immediate and long-term. I don’t have space, here, to list them all. In fact, you will uncover many more as your program is customized to meet the needs and opportunities in your business.

How do you know your organization can benefit from CCM? Simply answer these questions:

1. Do you lament the long sales cycle in your business?

2. Have you developed a less-than-pristine reputation with customers or employees?

3. Do those working on RFP responses struggle to develop relevant and significant answers to questions?

4. Is employee morale lower than you’d like?

5. Are you unclear about the values that your company promotes? Do your customers, employees and other stakeholders perceive that the company is out of alignment with those values? (see gap analysis description)

6. Are you rarely aware of how well your group and the company are meeting its objectives?

7. Are your prospects and customers in the dark about your company’s ongoing performance?

8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?

If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.

In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee recognition programs, advertising, video production and video streaming, brand identity, graphic design, copywriting, direct mail, internet marketing, html email campaigns, podcasts, webcasts, article submission programs, and literature, etc.

The benefits are as diverse as the mix of promotional tools. They can include:

1. Improved employee morale.

2. Sharper focus on meeting important business objectives and goals.

3. Heightened integrity through accountability measures.

4. Better measurements for success or failure.

5. Improved communication with employees.

6. Gain direct access to decision-makers at prospect companies.

7. Brand identity is refined and strengthened.

8. Increased awareness of company’s products/services in the marketplace.

9. Employee retention.

10. Improved employee recruitment.

11. Stronger new business development and RFP response.

12. Increased recognition and awards.

13. Build visibility of key executives.

The list of benefits continues. I can’t think of an initiative within CCM that can’t be used to improve another initiative. In this sense, the value of every initiative is multiplied. This fact makes Corporate Culture Marketing a marketing opportunity that you should pursue, immediately.

If you would like us to conduct a CCM audit of your organization, please feel free to contact us at Danskin Creative Communication, Inc.

Advertising, brand identity, internet marketing, marketing communication, public relations

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