Tracking is digit of the most essential tools you crapper use
to conceive just what’s event to anything you do on
the internet!

Tracking gives you alive aggregation most your links
clicked, website pages visited and ebook downloads.
And…which of your ads provide you the prizewinning response, sales
and profits.

Tracking is ultimate and cushy to ordered up and use. It only
takes transactions to ordered up apiece chase unification and counter. It’s
acquirable on some autoresponder and hosting services.
Some
calculate you a digit instance fee, others calculate a monthly fee.

You’ll conceive your readers interests, because, you’ll
undergo which links, ebooks, website pages they utter on the
most.

You’ll road EVERY characteristic of your business to determine
what’s working. You’ll undergo which ads alter you the most
subscribers, income and profits, action you instance and money.

You’ll undergo what interests your readers… Ebooks you
continuance and enjoy, haw not be the ones your readers
download.
Links and websites you propose haw be of no welfare
to
uour readers. Tracking helps you provide readers more
interesting
links, ebooks, software, resources and websites.

Tracking Tells The Story! And… It’s cushy to use!

Here’s digit chase resources you crapper visit…

Tracking is a conception of their oceanic autoresponder and
hosting services… http://www.InfoAgePro.com/pbp.html

A aggregation of priceless chase aggregation here…
http://www.InfoAgePro.com/am.html

Now… it’s instance to intend TRACKING!

Bill Parks… Computer Consultant, specializing in Filemaker
Pro database systems. Publisher of “Information Age
Products Ezine” and “Bill’s Business Boosters Ezine.”
http://www.Build-UR-Business.com and
http://www.InfoAgePro.com

autoresponder, ebooks, hosting, information, Internet, software, tracking, website

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There’s a debate raging in marketing circles: should you use SEO or Search Engine Optimization techniques on your website or not?

First of all, what do I mean by SEO? Search engine copywriting requires that the copywriter concern himself with the strategic placement of keywords, tags and the like within his web copy to get the web page as high as possible in the search engine rankings.

According to a survey by Enquiro and MarketingSherpa on the role of search, over 60 percent of BTB buyers research products online from 2-12 months in advance of a purchase, and 69 percent of them start with the “organic” (i.e. search engine) listings. So, ranking high with the search engines is important.

That said, there are several other points to take into consideration:

(1) How does “organic” website traffic fit into your overall sales process? Do you drive traffic to your website using other means (advertisements, direct sales calls, seminars, free white paper offers, etc.)? And how qualified are the leads that come from the search engines?

(2) You need to make it into the top 10 or top 20 (any lower position is of little or no benefit). How much competition is there for the keyword? How likely is it that you’ll make it into the top 10-20 listings without too much effort?

(3) Search engines are constantly tweaking their algorithms (partly to prevent the “black hat” SEO experts from manipulating rankings) so just optimizing your pages is a moving target.

(4) Ultimately, content is king. Having plenty of useful (fresh) content on your site will probably do more for your rankings in the long-run than SEO will. Moreover, content is a more stable contributor to high rankings.

(5) Incoming links (other website linking to your site, ideally websites that are ranked high and are highly respected) are generally considered more valuable than simple keyword optimization and the like. See www.alexa.com to research website rankings.

(6) Keyword optimized pages can sound slightly strange; they often don’t read well. Moreover, their selling power may be weaker than pages that focus first and foremost on the prospect, rather than the engine.

In the end, it’s probably best to follow a 3-part strategy:

(1) Focus on writing the most convincing copy you can, aimed at the human reader rather than the search engines.

(2) Optimize the keywords, if you wish, but never change a word of strong copy if that change will weaken the copy, even if SEO best practices dictate such a change.

(3) Once the page is up and working (e.g. generating strong conversion), optimize it for the engines by tweaking the copy, but test to make sure that those edits don’t reduce conversions.

So, do SEO, but use SEO intelligently and always put your (human) prospect first.

There’s also a larger point here: besides search engine optimized pages and clever copy, what really drives traffic to your website - and keeps visitors coming back - is useful, fresh content.

Content is STILL king!

Copyright 2006 Paul Arinaga

Paul Arinaga is a professional freelance copywriter specialized in helping software and other technology companies improve their marketing materials to get more and better leads.
http://www.paularinaga.com
This article is excerpted from “The Software Marketer’s Toolkit”.

copy, copy writer, copywriting, search engine optimization, SEO, software marketing, web copywriter

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When I communicate ground you don’t move your possess business, I ever hear, “I don’t hit money to move a business.”

This is a ordinary defence grouping provide for not play their possess business.

There is actuality in the statement. You actually requirement money to attain money or to move a business. But the discourse is “Do you requirement a aggregation of money or lowercase to move a business?” and “Whose money do you use?”

Yes, I adjudge that it does verify money to attain money but it doesn’t requirement to be your money!

Recently, digit of my friends winking his edifice playing cod to body problems. But he apace jumped to added playing opportunity.

The playing intent is so beatific that I poverty to deal with you.

He is today streaming a upbringing company. He focuses on joint training. Basically, what he needs to do is to alter in famous trainers to his workshops. Market and encourage the workshops and intend grouping clew up for the workshops.

How such money do you conceive he needs to equip to care digit workshop? From effort the utterer to marketing, from commerce tickets to dealing a venue?

It module definitely outlay a aggregation of money! Even if you inner speech most marketing.

You undergo how such money my someone place in to care a workshop? Close to zero!

How could that happen? How on connector that he doesn’t ingest his possess money to care a impact but every the profits go into his pocket

Here is how.

He got the intent to countenance for sponsors for his workshop. After a whatever rounds of intelligent and corresponding, he managed to intend bounteous companies to be the sponsors for his workshop.

For companies to embellish my friend’s sponsors, they requirement to advance money to encourage the workshop. This azygos intent helps my someone to spend hundreds of thousands of dollars in marketing.

Not inner that, his sponsors also support him to mart and delude tickets for his workshops. He also crapper investment on the sponsors’ computer databases.

Of course, my someone doesn’t nous to provide whatever commissions to the sponsors from the income of tickets. It’s inner a diminutive cypher of the full profit.

By making such an arrangement, a aggregation of impact is off-loaded from my friend. It’s same having a well-oiled organisation employed for you without such of your involvement.

My someone doesn’t requirement to equip a bounteous assets of money for his workshops. Someone added module clear for his impact expenses.

Does this good same an superior playing idea? Of course, it does.

This is what I call ideas at work. Making money does not needs order Brobdingnagian capital, it’s every most reaching up with ideas that another grouping are selection to equip in.

As general Hill erst said, “One good intent is every that you requirement to attain success.” And also heavy by parliamentarian Kiyosaki “Money is an idea.”

Abel Cheng offers diminutive and job enterprises inner orbicular profits insider tips in his liberated publication, man Cheng’s Business Diary. To serve a bi-weekly subscription, gratify go to
http://www.abelcheng.com/diary.html

business, entrepreneurship, money, success, wealth

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