Archive for April 27th, 2008

I confess that I am in awe of some of the top producers in the article-marketing game. Lance Winslow, for one, has now crossed the 10,000 article barrier. And he did it in 20 months of writing.

So here am I, with just over 100 articles to my credit. How can I increase my productivity without sacrificing quality? This is a matter I have been giving a lot of thought to these last few months.

I left my full-time job 56 days ago and have written 71 new articles in that time as I try to build a business as a freelance copywriter.

That puts me at about 1.5 articles per day. Pitiful.

Some writers out their write ten to twenty, good articles a day. My goal is to write seven articles a day, every day. (So far I’ve the most I’ve ever written were six articles in a single day.)

Seven articles a day is almost 50 a week. I can write one extra article per week to get me at that 50 level.

50 articles a week equals 200 articles a month, which equals 2400 a year. Now that’s what I’m talking about!

So that is my goal, 50 articles a week. How do I accomplish this?

The latest discovery I’ve made is to write my articles in clusters. This past weekend, I turned off my computer screen and wrote non stop on the topic of rainmaking for professionals or people with service businesses.

When I turned my monitor on I found, in addition to many spelling and grammar mistakes, were about 2200 words on the subject of rainmaking. I printed these three pages out and let them sit for two days. Then I came back to the pages and highlighted interesting sections, drew arrows connecting one part to another, and wrote some notes in the margins.

From this I have now written three articles on rainmaking. But I allowed some other things to interrupt my writing time and believe I can write about two or three more.

So the question is, can I do this again and again and again? Can I write a raw draft, set it aside for a day and come back to it and produce seven articles? Each day?

I haven’t done it yet, but I think writing articles in clusters is the way to go. My mind simply cannot move from one topic to another on a dime. But when I try to write articles one at a time I tend to belabor certain points and try to squeeze every single thought into a single article. Bad move.

Psychology has shown that behaviors can be changed with the right tools and with measurement. I have established my baseline level of article writing. I have my 50 article-per-week goal and now I have a promising tool (clustering). Can I succeed?

Stay tuned and find out.

COPYRIGHT(C)2006, Charles Brown. All rights reserved.

Download your free copy of 99 Ideas For Writing Irresistible Web Content, written by Charles Brown, a Dallas, Texas based freelance copywriter who writes web copy, advertisements, white papers and direct mail. Subscribe to his “Freelance Copywriter Secrets” at http://dynamiccopywriting.blogspot.com or contact him at 817.715.3852 or **charbrow@gmail.com**.

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