FOSTER CITY, Calif., Nov. 30 /PRNewswire/ -- Sony Computer
Entertainment America (SCEA) today announced that Jack Tretton has been
named president and chief executive officer for the company, replacing Kaz
Hirai who will be appointed president and group chief operating officer for
SCEA parent company, Sony Computer Entertainment, Inc. (SCEI) in Tokyo,
effective December 1, 2006. Tretton was formerly SCEA executive vice
president and co-chief operating officer.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061130/SFTH053
http://www.newscom.com/cgi-bin/prnh/20020701/SFM066LOGO )
“Jack has been with SCEA since its formation and helped pilot the
debuts of the original PlayStation(R), PlayStation(R)2 (PS2(R), PSP(R)
(PlayStation(R)Portable) and the successful launch of the recently released
PLAYSTATION(R)3 (PS3(TM) computer entertainment system,” said Hirai.
“Given his experience and exceptional reputation in the industry, I can
think of no better person to assume the helm of the PlayStation brand in
the US, Canada and Latin America.”
A member of the original management team chartered with launching
PlayStation in North America in 1995, Tretton brings more than 23 years of
consumer product experience to his new role at SCEA, including 20 years
dedicated to the computer entertainment space. He has managed numerous
departments within SCEA, including sales, business development,
merchandising, marketing and product development. Prior to joining SCEA,
Tretton held posts at software publishers JVC Musical Industries and
Activision, as well as Majers Corporation and Duracell, USA.
“I am determined to build upon the momentum that Kaz and the entire
SCEA staff has developed for the entire PlayStation family of products here
in the US over the years,” said Tretton. “Moving forward, we will remain
focused on the continued market leadership of the PlayStation brand,
driving consumer demand for the new PS3, and existing platforms such as PSP
and PS2, which continue to excel in the marketplace.”
Tretton replaces SCEA veteran Kaz Hirai who will be promoted to
president and group chief operating officer of SCEI. Hirai, who had been
with SCEA since 1995, will oversee the global operations of SCEI, filling
the role previously held by Ken Kutaragi, who will be appointed chairman
and group CEO for SCEI.
Tretton assumes the post of president and chief executive officer for
SCEA effective December 1, 2006.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(R) game console,
the PlayStation(R)2 computer entertainment system, the PSP(R)
(PlayStation(R)Portable) system, and the ground-breaking PLAYSTATION(R)3
(PS3(TM) computer entertainment system.
Recognized as the undisputed industry leader, Sony Computer
Entertainment America Inc. markets the PlayStation family of products and
develops, publishes, markets, and distributes software for the PS one game
console, the PlayStation 2 computer entertainment system, the PSP system
and the PS3 system for the North American market. Based in Foster City,
Calif. Sony Computer Entertainment America, Inc. serves as headquarters for
all North American operations and is a wholly owned subsidiary of Sony
Computer Entertainment Inc.
Visit us on the Web at http://www.us.playstation.com
Promotes research and serves as a provider of technical information and standards to computing professionals. Has news, articles, organization and publication information, and .
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