New Product Line Announcement From NVIDIA to Bring Highly Integrated, Low
Power Multimedia Solutions to Handheld Devices
3GSM WORLD CONGRESS, BARCELONA, Spain, Feb. 12
-- In order to meet the growing multimedia demands of today's mobile phone
user, NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in
programmable graphics processor technologies, today unveiled its new
strategy to target the rapidly growing applications processor market. The
NVIDIA(R) GoForce(R) 6100, the company’s first in a family of applications
processors, is a highly integrated and optimized multimedia solution that
consumes less than half the power of any applications processor available
on the market today.
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IDC predicts that the market for applications processors is set to more
than double in terms of revenue in the next 4 years, increasing to
$3.3billion in 2010 from $1.5billion in 2006.(1)
“Semiconductors that enable connectivity and multimedia features in
handsets are expected to show the greatest growth over the next several
years. Namely, radios and transceivers that enable connectivity and
applications processors and media coprocessors that process multimedia
content will show the greatest revenue gains,” said Mario Morales, program
vice president of semiconductors at IDC.
“NVIDIA is uniquely positioned to capitalize on the explosion that this
market is about to experience with regards to dramatic changes in how we
use, interact and share multimedia content on handheld devices,” said
Michael Rayfield, general manager, handheld business unit at NVIDIA.
“NVIDIA has been a driving force behind the transformation of the visual
experience on computing and consumer electronics devices for over a decade,
and as the mobile phone evolves into our most personal of computers, there
has never been a better time for us to enter this exciting new space and
enable our customers to deliver on the expectations of the market.”
Built from the ground up to support computationally intensive
multimedia codecs as well as a high quality audio subsystem, integrated
WiFi, USB 2.0 and more, the NVIDIA GoForce 6100 also boasts the industry’s
lowest power consumption — under half the power draw of any other
applications processor in the market today. The NVIDIA GoForce 6100 gives
consumers the ultimate platform for exciting and compelling content
combined with ultra low power technologies to provide maximum battery life.
For more information on NVIDIA handheld products, please visit:
http://www.nvidia.com/handheld
NVIDIA Corporation
NVIDIA Corporation is the worldwide leader in programmable graphics
processor technologies. The Company creates innovative, industry-changing
products for computing, consumer electronics, and mobile devices. NVIDIA is
headquartered in Santa Clara, CA and has offices throughout Asia, Europe,
and the Americas. For more information, visit http://www.nvidia.com.
Certain statements in this press release including, but not limited to,
statements as to the features, benefits, capabilities and performance of
the NVIDIA GoForce 6100 and the expected family of applications processors,
our new strategy related to the applications processor market, expectations
regarding the applications processors market and possible uses of
applications processors are forward-looking statements that are subject to
risks and uncertainties that could cause results to be materially different
than expectations. Important factors that could cause actual results to
differ materially include: ramping of new products into production;
difficulties in the development of new and enhanced products; slower than
expected adoption of applications processors; unexpected changes in market
expectations; market or customer acceptance of a competitor’s product
instead of ours; defects in our products or the components of a product;
software defects; the impact of technological development and competition;
general industry trends; changes in industry standards and interfaces as
well as other factors detailed from time to time in the reports NVIDIA
files with the Securities and Exchange Commission including its Form 10-Q
for the quarter ended October 29, 2006. Copies of reports filed with the
SEC are posted on our website and are available from NVIDIA without charge.
These forward-looking statements are not guarantees of future performance
and speak only as of the date hereof, and, except as required by law,
NVIDIA disclaims any obligation to update these forward-looking statements
to reflect future events or circumstances.
NOTE: All company and/or product names may be trade names, trademarks
and/or registered trademarks of the respective owners with which they are
associated. Features, pricing, availability, and specifications are subject
to change without notice.
(1) Source: IDC Report on Worldwide Mobile Phone Semiconductor
2006-2010 Forecast and Analysis
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