Award-winning magazine dominates in reach to total, unduplicated, combined
universe of purchase influencers.
SAN FRANCISCO, Nov. 21 /PRNewswire/ -- PC World continues to best its
competition in total, unduplicated, combined average issue audience among
all purchase influencers, as reported by the IntelliQuest CIMS, Fall 2006
readership study. In addition, PC World remains one of the most cost-
efficient marketing vehicles available, based on overall reach and price.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041214/SFTU099LOGO )
PC World vs. Select Computer and Business Magazines
IntelliQuest CIMS, Fall 2006
Total Home-
Average Average
Issue PC World CPM- Issue PC World
Audience(1) Advantage Total(2) Audience Advantage
PC WORLD 4,296,000 — $18.08 3,889,000 –
Business Week 4,104,000 192,000 $24.24 3,587,000 302,000
PC Magazine 4,017,000 279,000 $18.77 3,647,000 242,000
Forbes 3,518,000 778,000 $27.33 3,109,000 780,000
Fortune 3,045,000 1,251,000 $30.41 2,680,000 1,209,000
Wired 2,040,000 2,256,000 $28.32 1,873,000 2,016,000
Computer Shopper 1,740,000 2,556,000 $12.63 1,582,000 2,307,000
Inc. 971,000 3,325,000 $97.90 849,000 3,040,000
(1)Total unduplicated, combined Average Issue Audience: Business, Home,
and Dual Studies
(2)Telmar Rate card file 10/06, 4-color, one page, no bleed, based on
Total Average Issue Audience
Increasingly, technology products are used for home and leisure
activities as well as for business applications making it critical for
advertisers to reach individuals who incorporate these products into all
aspects of their lives. This highly-desirable group, Tech-Savvy Managers
who buy, use, and integrate technology at work, home, and everywhere in
between, has long comprised PC World’s core audience. As demonstrated by
IntelliQuest CIMS, Fall 2006, PC World is the most effective way to reach
these consumers of technology for business and home.
“We’re pleased that once again this respected study has confirmed that
PC World’s award-winning editorial has attracted the most technology
purchase influencers within its competitive set,” said Jeff Edman,
president and CEO of PC World Communications, Inc. “But equally important
to advertisers is the intensity of their readership since this increases
the likelihood of their ad being read and acted upon.”
Affinity Measures
IntelliQuest CIMS, Fall 2006
Reads 4:4 PC World Reads 75%+ of PC World
Issues Advantage each issue Advantage
PC WORLD 1,229,000 — 2,147,000 –
PC Magazine 1,194,000 35,000 2,048,000 99,000
Forbes 1,081,000 148,000 1,569,000 578,000
Business Week 1,025,000 204,000 1,647,000 500,000
Fortune 816,000 413,000 1,232,000 915,000
Wired 615,000 614,000 1,121,000 1,026,000
Computer Shopper 601,000 628,000 1,041,000 1,106,000
Inc. 237,000 992,000 422,000 1,725,000
IntelliQuest CIMS, Fall 2006 wraps-up an eventful year at PC World.
PCWorld.com received min’s Best of the Web award for Best Blog in March and
in July debuted a sweeping new site redesign and architecture. Also in
July, both the magazine and Web site won 13 National and nine regional
editorial awards from the American Society of Business Publication Editors.
Fielded in two waves from July 2005 - April 2006 and January -
September 2006, the IntelliQuest CIMS, Fall 2006 research study represents
a projected universe of over 36 million business purchase influencers, over
78 million home purchase influencers, and over 27 million dual purchase
influencers.
About PC World:
PC World Communications, Inc., a subsidiary of IDG, is the publisher of
PC World, PCWorld.com (http://www.pcworld.com), and home of the PC World Test
Center. The winner of the 2005 Maggie Award for Best Computer
Magazine/Consumer, PC World has a readership of nearly 4.3 million total
purchase influencers (IntelliQuest CIMS, Fall 2006: Total unduplicated,
combined Average Issue Audience: Business, Home, and Dual Studies). With an
average of nearly 6.0 million unique visitors per month (HitBox, August -
October 2006), PCWorld.com, winner of the 2005 Neal Award for Best Web
Site, is a leading online resource for technology product buyers and users.
About IDG:
International Data Group (IDG) is the world’s leading technology media,
research, and event company. A privately-held company, IDG publishes more
than 300 magazines and newspapers including Bio-IT World, CIO, CSO,
Computerworld, GamePro, InfoWorld, Network World, and PC World. The company
features the largest network of technology-specific Web sites with more
than 400 around the world. IDG is also a leading producer of more than 170
computer-related events worldwide including LinuxWorld Conference &
Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC
provides global market research and advice through offices in 50 countries.
Company information is available at http://www.idg.com .
NOTE: All product and company names are trademarks of their respective
companies.
Contact: Heidi Tanaka, +1-415-978-3168, or heidi_tanaka@pcworld.com.
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