Email marketing can be extremely effective - not only in strengthening a brand image, but also in making sales.

There's no question that the best way to build your list is to give away a free gift of some kind in return. However, this can present a problem as you're left with a list that contains a fairly high number of freebie hunters who have no intention of buying any products from you. All is not lost, however. You can still squeeze cash out of these subscribers, as I'm about to show you.

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